Riata is a premier team roping stallion incentive program dedicated to fostering excellence in the world of team roping. Established with the aim of promoting Riata stallions and enhancing the breeding of quality rope horses, the program has quickly established itself as a leading force in the industry, becoming the third richest roping event globally with a remarkable $1.78 million in added prize money. This financial commitment is set to expand further, targeting a milestone of $4 million by the 2025 Championships.

Designed for both novice and professional ropers, the Riata program unites stallion owners, mare owners, breeders, and ropers to elevate the breeding standards and earning potential of team roping horses. By focusing on trackable earnings through a comprehensive side pot program, Riata emphasizes the importance of performance data to enhance the value of participating horses. With a growing reputation akin to other equine disciplines, Riata aims to reshape the landscape of team roping and solidify its significance in equestrian sports.