BAM! is the fishing online store of Andrey Medvedev, specializing in author-designed silicone lures made in Russia. Its range is created for spinning, jig, and ultralight fishing, with options for targeting pike, zander, perch, chub, and trout. Products include vibrotails, slugs, twisters, weedless lures, and lightweight micro-jig and nano-lures, as well as hooks, weights, and ready-made fishing sets. These kits bring together lures and tackle such as hooks, sinkers, and leaders in one box, making it easier to prepare for a fishing trip.

The store also features popular lures and sets selected with reference to customer feedback from anglers across Russia. BAM! adds gifts to orders, and customers can receive a lure set with qualifying purchases using the advertised promotional code. For shoppers seeking guidance, the website offers spinning and fishing articles, including advice on rigging lures, choosing hooks and weights, and fishing for different species. Orders can be shipped through 5Post, Russian Post, or CDEK, with payment on delivery available.