Rice Inc is a brand dedicated to fighting poverty in the rice industry by providing better tasting, kinder rice. They source delicious grains that are good enough to be used by Masterchefs, ensuring a high-quality product. Rice Inc is committed to direct trade, which means better prices for farmers and higher quality rice.

They also prioritize sustainability, implementing efficient supply chains and recyclable packaging. One of Rice Inc's main goals is to empower small rice growers and help them escape the poverty cycle. They have developed a 3-step recipe called The Paddi Way to break this cycle.

Profits are reinvested to provide farmers with more efficient farming technology, and they work towards building the fairest rice supply chain through direct trade. Ultimately, Rice Inc aims to equip farmers with the best resources and achieve better than market prices. Working with NGOs and farmer groups worldwide, Rice Inc has made a significant impact.

They have processed 32,266 kg of rice sustainably and saved 483,990 meals to date. Additionally, they have saved 822,138 kg of CO2e. Join the movement by buying Paddi rice, enjoying delicious rice that empowers farmers out of poverty.

You can also sign the pledge to support fairer trade in rice and stay updated on Rice Inc's mission to end rice poverty by following them on social media. They offer premium varieties of Basmati, Jasmine (Hom Mali), and Sushi paddi