R!CE is a performance recovery club serving everyday athletes and people who take on demanding races, competitions, festivals and club events. Its focus is the “after”: staffed recovery zones that help participants wind down once the hard effort is over. R!CE brings the equipment, setup, staff and event flow, with services including sauna, cold immersion, compression and mobility stations. Its zones are designed for settings such as ultramarathons, cyclocross, rugby, endurance races and festivals.

Alongside event services, R!CE produces limited-run recovery equipment for home use. Its Wave 001 collection includes leg compression boots and cold plunges in single-person, pro and two-person versions. Products are offered at founding prices, with refundable reservation deposits credited toward the final order; availability is limited by fixed allocations. The brand describes its goods as tested on humans and built to work. R!CE also plans a clubhouse combining recovery equipment, coffee and club goods, and contributes 2% of every order to a grassroots sports charity, with a new recipient selected for each wave.