Rice Wealth Management Group is an independent investment advisory firm based in Fair Haven, New Jersey, serving individuals, families, businesses, and nonprofit organizations. Founded in 2020 by President and CEO Brian Rice, the firm draws on his financial services experience dating to 1989 and emphasizes fiduciary care, integrity, clear communication, and personalized service. It reports more than $100 million in assets under management and over 140 client relationships.

The firm provides comprehensive wealth management and financial planning, including retirement and long-term planning, investment management, strategic asset allocation, portfolio rebalancing, risk management, cash flow and income planning, estate planning coordination, college savings, and insurance and benefits guidance. For organizations, services include employee retirement plans, cash management, endowment investment management, board fiduciary consulting, and mission-aligned investing.

Rice Wealth Management Group develops tailored investment strategies, works with experienced money managers, and monitors portfolios over time, meeting with clients at least annually and more often as needed. Rooted in the local community, the team also supports veterans, youth fishing programs, and environmental conservation.