Richards Partners

Richards Partners is a New Zealand brand consultancy based in Auckland, bringing together strategists, designers, and storytellers to help businesses identify and express what makes them distinctive. The firm focuses on brand strategy and impact, aiming to turn brand into a source of business value rather than a cost. Its work spans more than 35 years, over 260 brands, and 10 industries, with experience bridging 17 cultures and registering global trademarks. Richards Partners reports average price premiums of 10% in the categories it works in.

The consultancy offers strategic and creative expertise for organisations seeking clearer positioning, stronger brand meaning, and more effective ways to compete. Its projects are supported by published thinking and insights on topics including New Zealand’s business identity, intangible assets, and authentic corporate storytelling. Brian Richards’ book, Unravelling Ambiguity, explores brand strategy for curious and committed readers. Through its services, projects, and commentary, Richards Partners helps businesses make their differences clearer and more valuable to customers.