Cruise Planners is a travel advisory and booking brand that helps travelers plan cruises, land vacations, tours, and related experiences. Its personal travel advisors assist customers in choosing trips and finding value, with online tools to explore options by destination, length, supplier, and travel dates. Cruise offerings span ocean, river, yacht, and expedition voyages, with itineraries across destinations including Alaska, the Caribbean, Europe, Asia, and the polar regions. The site also supports searches for hotels and escorted tours from a range of travel suppliers.

Beyond trip bookings, Cruise Planners offers planning for all-inclusive resorts, family and Disney vacations, luxury villa rentals, weddings and honeymoons, group travel, and hosted sailings. Travelers can arrange excursions and activities, travel insurance, private cars and guides, premium air concierge services, and tickets. Helpful resources include travel advice for first-time cruisers, destination guides, a mobile app, currency exchange information, port shopping coupons, and travel magazines. The brand also promotes special offers and exclusive pricing or amenities on selected trips, and provides consultation requests, live chat, and registration tools for group travel.