RICHPRIME GLOBAL INC., a subsidiary of RICHWELL TRADING CORPORATION, is the premier distributor of top-notch children's products in the Philippines. With over 30 years of experience, we have established ourselves as a trusted name in the industry. Our extensive range of offerings includes toys, infant products, fashion, footwear, and cosmetics.

As the Licensing agent for renowned global kids brands such as Barbie, Hot Wheels, Fisher-Price, Monster High, and HIT Entertainment, we bring these beloved consumer goods to the fingertips of more Filipinos. At RICHPRIME, we prioritize our people, customers, and partners, ensuring that we exceed expectations and deliver exceptional value.

With our strong marketing, distribution, logistics, and sourcing capabilities, we take pride in successfully building brands in the Philippines. Our commitment to innovation drives us to constantly evolve and meet the ever-changing needs of our customers.

Choose RICHPRIME GLOBAL INC. for a delightful and fulfilling experience in providing superior children's products.