The CORE Training

The CORE Training is a coaching company founded by mortgage executive and coach Rick Ruby to help mortgage and real estate professionals grow their businesses and build lasting wealth. With more than 25 years of coaching experience, the company offers elite small-group and one-to-one coaching led by experienced industry professionals. Its structured programs provide practical playbooks for lead generation, follow-up, team building, time management, budgeting, and saving, supported by weekly progress tracking, call-ins, live events, and accountability.

The CORE’s approach is built around three principles: make more, save more, and give more. Its coaching helps lenders and agents strengthen production, run more efficient teams, retain and invest their earnings, and contribute to their communities. The company also hosts industry summits for qualifying high-producing professionals and offers access to its CORE Locker Room resources. Rick Ruby shares business and wealth-building strategies through The Street Smart Millionaire podcast. The CORE Training serves professionals seeking actionable systems, coaching, and a community focused on business growth and financial success.