Unclaimed brand
Unlock a new kind of car service with professional employee drivers and luxury SUVs.
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Hex Code
Color name
RGB
HSL
CMYK
#BC833E
Tussock
188, 131, 62
33, 50, 49
0, 30, 67, 26
#0D3B7C
Catalina Blue
13, 59, 124
215, 81, 27
90, 52, 0, 51
#D7D2C7
Swirl
215, 210, 199
41, 17, 81
0, 2, 7, 16
Alto is a rideshare company offering a more consistent, safety-focused alternative to conventional ride-hailing. Its service combines professional W-2 employee drivers with all-electric luxury SUVs, real-time safety monitoring, and thoughtful passenger amenities. Vehicles are cleaned and inspected between rides, and may include curated music, bottled water, and phone chargers. Alto drivers are background-checked, trained, and coached, with hourly pay, benefits, and opportunities for career development.
Passengers can ride through the Alto app and, in Los Angeles, Miami, and San Francisco, book Alto vehicles and drivers on Uber through Uber Black, Uber XL, and UberTeen. Alto also offers memberships, gift cards, and ride passes, with services available in several US markets, including Los Angeles, Dallas, Houston, Miami, and San Francisco.
Behind the passenger experience, Alto operates an integrated electric fleet and manages depots for charging, maintenance, and vehicle staging. The company also develops fleet-management technology for vehicle positioning, demand forecasting, driver-trip matching, and scheduling. Its infrastructure and operating systems are designed to support the future growth of electric and autonomous rideshare.
Company type
Privately Held
Year founded
2018
Company size
51-200 employees
Employee-driver rideshare
Electric luxury SUV fleets
Vertically integrated fleet operations
Rideshare depot charging
Autonomous fleet infrastructure
How do I download the Alto logo?
The Alto logo comes in two versions: a logo and an icon. Download as SVG or transparent PNG.
What does Alto's branding look like?
The Alto wordmark is a widely letter-spaced uppercase sans wordmark, with a distinctive small circular mark replacing or forming the counter of the O. Its visual system pairs restrained, refined typography and warm cream, charcoal, and muted taupe tones with occasional dark green accents, generous uncluttered layouts, and cinematic photography of premium vehicles in real-world settings.
What are Alto's brand colors?
The Alto color palette uses the hex codes #BC833E, #0D3B7C and #D7D2C7.
The Alto name, logos and brand assets are trademarks of Alto and its affiliates. Brandfetch isn't affiliated with or endorsed by Alto. Their use is subject to Alto's brand guidelines.
