RIDE
@ridegroup.org
RIDE (Riders Inspiring Diversity & Equality) is bridging the gap between cycling business, sport, and LGBTQ+ communities. We offer consulting services, sponsorship, and underwriting opportunities for brands looking to make DEI a part of their core business strategy.
RIDE's Company Logos
RIDE's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#030502
Gordons Green
3, 5, 2
100, 43, 1
40, 0, 60, 98
About RIDE
RIDE (Riders Inspiring Diversity & Equality) is dedicated to fostering inclusivity within the cycling industry by bridging the gap between cycling, business, sports, and LGBTQ+ communities. We provide a range of consulting services tailored to empower brands to integrate diversity, equity, and inclusion (DEI) into their core strategies. Through sponsorship and underwriting opportunities, RIDE helps organizations of all sizes develop a deeper understanding of LGBTQ+ issues while promoting authentic representation in the outdoor sector.
Our approach emphasizes building strong relationships with the LGBTQ+ community to identify their needs and facilitate a safer, more inclusive environment in sports and business. RIDE serves as a confidential resource, allowing individuals from diverse backgrounds to share their insights and experiences.
In addition to consultation and training, RIDE actively participates in fundraising efforts to support initiatives that elevate marginalized communities. By partnering with RIDE, brands can contribute to meaningful change and help create a more equitable cycling culture for all. Join us in achieving our mission to inspire diversity and equality.
Brand industry
Business and Consumer Services
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