Ridekick is an online car-shopping service that helps people get a dealer’s written price before visiting a dealership. Shoppers can search new and used cars by make, model, vehicle type, and location, or look up a vehicle using its VIN. Ridekick requests a written selling price, with dealer-listed fees and available rebates, so customers can review the numbers from home and decide whether to proceed. The service is free, carries no obligation to buy, and does not sell vehicles or act as a dealer, broker, or lender.

Ridekick says it limits what dealers see initially: a shortened or made-up name and the selected car, with ZIP code sometimes shared. Customers choose whether to provide their phone number and email to arrange a visit or secure a price. Alongside car listings and written-offer requests, Ridekick provides shopping guides and price information, including model prices by trim and state, dealer fees by state, taxes and registration costs, and comparisons between listed prices and written selling prices.