Unclaimed brand
A data-driven coaching platform for riders, trainers, and riding schools to improve horse welfare. Powered by data.
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Hex Code
Color name
RGB
HSL
CMYK
#8F6B3E
Potters Clay
143, 107, 62
33, 40, 40
0, 25, 57, 44
#2C1A08
Graphite
44, 26, 8
30, 69, 10
0, 41, 82, 83
#F5B335
Saffron
245, 179, 53
39, 91, 58
0, 27, 78, 4
Rider’s Position is a data-driven equestrian coaching brand focused on helping riders improve their technique and supporting horse welfare. Its Rider’s Position Coach platform uses the sensors already built into a smartphone to measure rider movement and provide objective feedback on how it may affect the horse. Riders place their phone in a bum bag at their lower back, ride as usual, and receive an analysis without external sensors or calibration.
The platform assesses four dimensions: impact on the horse’s back, rhythm, stability and balance, and variation in forward and backward movement. Riders can track progress over time and receive personalised exercises to develop their seat, balance, and communication with their horse. Trainers can use the measurements during lessons to make movement patterns easier to understand and monitor rider development. Rider’s Position also serves riding schools and equestrian programs seeking to incorporate data-informed coaching into their education. The company is developing a Masterclass and certification for trainers, along with a trainer dashboard for remote measurements and comparing results over time.
Brand industry
Pets and Animals
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