Zipo is a UK-built ride-hailing brand preparing to launch in London, with a model designed to offer drivers a fairer deal and riders clearer, more affordable fares. Unlike commission-based platforms, Zipo charges drivers a flat monthly subscription of £79.99 and takes 0% commission, so drivers keep 100% of each fare after VAT. Riders are promised upfront pricing without surge charges, with the company estimating savings of 20–50% on trips; actual fares may vary at launch.

Through the Zipo app, riders can request a trip, check prices, track their driver and vehicle, and begin rides using a secure PIN. The service is intended to connect passengers with fully licensed private hire vehicle drivers, with background checks and a focus on data privacy. Zipo also highlights partnerships with clubs, sports and student communities across London. The company presents its approach as an alternative to platform commissions and demand-based price spikes, aiming to make ride-hailing more transparent for both sides. Zipo provides driver sign-up, rider booking, FAQs and customer support.