RiverBlue is an impactful brand dedicated to raising awareness about the environmental consequences of the fashion industry, particularly its effects on the world's rivers. Following the journey of river advocate Mark Angelo, the brand produces a compelling documentary that explores the stark contrast between breathtaking natural beauty and the pollution inflicted upon these vital waterways. The film provocatively asks, "How dirty are your jeans?" highlighting the often-overlooked impact of clothing production on the environment.

RiverBlue offers a range of resources through their online platform, including information about the film, expert interviews, and initiatives for viewers to take action. They collaborate with organizations like Greenpeace and SumOfUs to promote campaigns aimed at protecting aquatic ecosystems. With a commitment to educating audiences and inspiring change, RiverBlue encourages individuals to become "Fashion Heroes" by making informed choices that benefit the environment. Their work not only entertains but also empowers consumers to consider the ecological footprint of their fashion choices.