Roadfish is a fishing-focused media brand built around adventure, friendship and the pleasure of being outdoors. Its central offering is a high-quality web series following anglers of different ages and backgrounds as they travel across the region in search of memorable fishing spots. The episodes share the experiences and lifestyle of sport fishers, showcasing destinations and fishing trips such as Puerto Vallarta, the Pourvoirie Nordic and the Péribonka River.

Founded by Daniel Gagné, Roadfish grew from his passion for fishing and the communication, digital and video expertise of the team at Eckinox. The brand describes itself as a trip among friends, with a welcoming spirit that puts enjoyment at the heart of each outing. Visitors can watch the series, learn about the project and its team, and explore information about partners and ambassadors. Roadfish also offers an online shop, though the available site text does not specify its products. Based in Alma, Quebec, the brand invites viewers, partners and fellow fishing enthusiasts to get in touch.