Roar Digital is an independent affiliate marketing consultancy founded by Tineal de Wet, who brings more than 15 years of experience across agency, network and in-house roles. The consultancy helps brands make affiliate marketing a measurable, dependable source of growth, providing expertise without the overhead of building a dedicated internal team. It serves businesses across the UK, EU, US and South Africa, including e-commerce and direct-to-consumer brands, SaaS and subscription companies, financial services, travel and hospitality businesses, marketplaces, and scale-ups.

Roar Digital’s services cover affiliate programme strategy and launch, including commercial structures, partner tiers, tracking and terms. It also provides outsourced programme management, partner relationship development, recruitment of suitable publishers and affiliates, and programme and growth audits to identify performance gaps and opportunities. Partner recruitment can include content, comparison, cashback, influencer and B2B referral partners. Clients can engage Roar Digital as a strategic advisor, a fractional team supporting selected channel needs, or a fully outsourced affiliate function. Its approach is tailored to each brand and focused on careful, ongoing optimisation.