Roberto Su Misura is a family-owned bespoke tailoring house based in Bangkok, built on more than three decades of tailoring experience. Founded by Bobby Rajas, whose journey began in 1990, the house opened in 1999 with a commitment to clothing made by hand, designed to last, and fitted to each client. The family continues this work today: Saran “Santa” Sachanarula, trained in pattern making at Savile Row in London and Italian pattern cutting, leads design and client experience, while Satawat “Star” Sachanarula oversees client relations and business operations.

Roberto Su Misura creates bespoke garments rather than ready-to-wear clothing. Each jacket is handmade on a chest, half-canvas, or full-canvas foundation, with hand-worked buttonholes and carefully considered seams. Clients can choose from more than 500 fabrics available in-house, sourced from mills including Piacenza, Cerruti, Holland & Sherry, Vitale Barberis Canonico, and others. The atelier offers bespoke appointments and shares its craft through details about its processes, fabric options, and completed work, bringing heritage tailoring together with an individual fit.