Cruise Planners is a travel advisory brand that helps travelers plan and book cruises, tours, and land vacations. Its personal travel advisors assist clients in choosing trips and finding value, with options spanning major cruise lines, river cruises, expedition voyages, and escorted tours. Travelers can search by destination, trip length, cruise line, or departure date, and browse featured itineraries and exclusive offers.

Beyond cruise and tour bookings, Cruise Planners offers planning for hotels, all-inclusive resorts, luxury villa rentals, family and Disney vacations, and destination weddings and honeymoons. The brand also supports group travel, hosted sailings, and other special events. Additional services and resources include excursions and activities, travel insurance, private car and guide arrangements, premium air concierge requests, and guidance for first-time cruisers. Its website features travel tools such as a mobile app, trip-preparation information, currency exchange resources, and destination inspiration. Cruise Planners also highlights travel and sustainability and provides materials such as travel magazines and brochures to help customers explore and organize their next trip.