Unclaimed brand
Plain-English car auction guides: auction fees, inspection and title checks, salvage and rebuilt titles, online and dealer auctions, and how to sell a car at auction.
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Hex Code
Color name
RGB
HSL
CMYK
#2563EB
Royal Blue
37, 99, 235
221, 83, 53
84, 58, 0, 8
#3A1D06
Dark Ebony
58, 29, 6
27, 81, 13
0, 50, 90, 77
#A2D4FF
Anakiwa
162, 212, 255
208, 100, 82
36, 17, 0, 0
Rochester Auto Auction is an automotive information brand that helps buyers and sellers navigate car auctions with practical, plain-English guidance. Its website brings together step-by-step articles on the costs, checks, paperwork and decisions involved in buying or selling vehicles at auction. Topics include buyer premiums, gate and storage charges, seller fees, transport costs and calculating the full cost before bidding. Readers can also find advice on reviewing condition reports, checking vehicle history and matching VINs to title documents, and spotting flood, frame or odometer concerns.
The brand covers salvage and rebuilt titles, including state rules, repair considerations and potential resale value. Its guides explain how online auctions work, with coverage of platforms such as Copart, IAA and ACV, as well as dealer-only auctions, access requirements and arbitration deadlines. For sellers, Rochester Auto Auction offers information on consignment, reserve prices, required paperwork and fees that may affect proceeds. The siteβs articles are designed to help users assess risks, set informed limits and approach auction purchases or sales with greater confidence.
Brand industry
Vehicles
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How do I download the Rochester Auto Auction logo?
The Rochester Auto Auction logo comes as a dark logo. Download as transparent PNG.
What are Rochester Auto Auction's brand colors?
The Rochester Auto Auction color palette uses the hex codes #2563EB, #3A1D06 and #A2D4FF.
The Rochester Auto Auction name, logos and brand assets are trademarks of Rochester Auto Auction and its affiliates. Brandfetch isn't affiliated with or endorsed by Rochester Auto Auction. Their use is subject to Rochester Auto Auction's brand guidelines.