Rock-It Surf

Rock-It Surf Australia designs and sells soft top surfboards and bodyboards for Australian waves, serving everyone from first-time surfers and children to experienced riders, surf schools, rental programs, and surf shops. Its range includes high-volume, stable beginner boards, compact shapes for young surfers, cruisers for small summer waves, and performance-oriented models. Products include the Chonk, Da Wizard, Alberto, Rubix, Tide Runner, Joyrider, The Boardwalk, The Unit, and Surf School boards, as well as leashes, fin sets, and other accessories.

A defining feature is SharkGuard, the brand’s patented magnetic deterrent technology, integrated into its boards. Rock-It also uses a zebra-patterned underside, citing research into the pattern’s potential to deter sharks while noting that no safety outcome is guaranteed. The company emphasizes durability, with marine wooden stringers, proprietary EPS foam, and UV-resistant soft tops. It also describes its manufacturing as environmentally conscious, using heat lamination without harmful dyes, glues, resins, or toxins, and materials that are recyclable. Rock-It offers co-branded and custom orders, with wholesale details available for businesses.