Rod Anchor

Rod Anchor is an Australian fishing brand founded by lifelong friends Andy and Craig, two fishermen who grew up on the country’s coastline. Frustrated by rod holders that could shift or fail in surf and wet sand, they created gear designed to provide a more secure, hands-free fishing setup for beach conditions.

Its main product, the Rod Anchor Gen II, screws into sand rather than simply pushing in, with a 20-centimetre screw end designed to help it stay stable in shifting conditions. The range also includes an Accessory Pack with a drink can holder, blade and sheath holder, and LED torch with pouch. Customers can purchase these separately or as a bundle with the anchor, and multi-buy discounts are available.

Rod Anchor promotes its products as heavy-duty, surf-tough equipment for anglers who want to spend less time checking their rod and more time fishing. The brand also offers a 30-day money-back guarantee, customer reviews, and online support for Australian and New Zealand shoppers.