Rodavante is a locally founded car rental company established in Madeira in 1977. It aims to combine the service and choice associated with larger rental firms with more personal assistance, straightforward booking and transparent pricing. Customers can reserve and pay online, with the company stating that the amount paid is the final price, without unexpected charges when collecting the vehicle. Rodavante also provides an airport service desk and says its vehicles are cleaned and disinfected in accordance with current standards.

Its fleet includes a range of cars to suit different travel needs, from compact models such as the Fiat Panda to family and estate vehicles, automatic cars, SUVs and larger options with seating for up to nine people. Online listings show daily starting prices that vary by vehicle. The company promotes ongoing assistance during the rental and offers online check-in, reservations and customer information through its website. Rodavante serves Madeira and advertises car rental for Madeira, Porto Santo and Lisbon.