Rodenstock

Rodenstock is a medical technology company and established manufacturer of ophthalmic lenses, bringing German engineering to vision care. Its mission is to help people worldwide enjoy clear, comfortable vision by creating lenses that reflect the fact that every eye is unique. The brand’s biometric lens technologies use individual eye measurements and data to tailor lenses more precisely than designs based on a standard eye model.

Its portfolio includes B. I. G.

EXACT® Sensitive lenses, which account for individual eye biometrics and visual sensitivity, and B. I. G.

NORM®, developed using an approximate biometric eye model and artificial intelligence technology. Rodenstock also offers progressive, single-vision and reading lenses, as well as lenses for computer use, children, sports and sunglasses. Treatments and options can make lenses more durable, easier to clean and protective for the eyes.

To help customers choose, Rodenstock provides an online lens advice tool and a store locator for finding partner opticians and arranging personalised consultations. The company also serves optical professionals and shares information about its products, innovations and business