ROIPLUS AD is a performance advertising network serving advertisers and traffic partners across mainland China. The platform connects brands with digital audiences and helps publishers monetize their traffic, focusing on measurable return on investment and genuine conversions. It supports campaigns for e-commerce, app promotion and lead generation, with flexible CPA, CPS and CPL pricing models. Advertisers can target audiences by location, device and interests, access traffic across major media, social platforms, information feeds and utility apps, and receive one-to-one guidance from campaign optimization specialists. The platform also supports integration with third-party attribution tools, including AppsFlyer and Ocean Engine.

For publishers, including website operators, social media creators and app developers, ROIPLUS AD offers campaigns in gaming, online services, e-commerce and finance, along with advertising formats, code components and API integration. Its platform features real-time reporting and an AI-based anti-fraud system. ROIPLUS AD states that it works with more than 5,000 advertisers and 100,000 active traffic partners, and processes over eight billion daily impressions.