Unclaimed brand
We have always searched. For a place to belong. For safety and community. But also for the unknown, the unexpected, and whatever lies beyond the next bend. Along the Rokån River, people have searched for just that for generations. Here, the forest and the water have shaped both the landscape and the lives lived within it. People built their homes, worked the land, floated timber downstream, and sought the riches hidden in the forest and river. Stories of Forest Sámi and settlers, log drivers and treasure seekers still live on. Perhaps that is why this place continues to awaken something deeply human. The need to belong and the longing to discover what is still waiting to be found. It is from this balance that Rokaglim has emerged. ROK comes from Rokån and Roknäs, but also carries the meaning of home and hearth. Roots, community and belonging. GLIM is the light shimmering across the water, a reflection between the trees, the northern lights suddenly revealing themselves. The unexpected and elusive. What cannot be planned or produced, only discovered. In a world moving ever faster, we want to create a place where nature still sets the pace. Where silence makes room for thought, conversation and presence. Where luxury is not about being the biggest or most spectacular, but about something genuine and increasingly rare: time, stillness, seclusion and togetherness. Rokaglim is a contemporary Arctic forest homestead where nature, hospitality, stories and experiences grow from the place itself. Where homecoming meets longing and wonder.
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Hex Code
Color name
RGB
HSL
CMYK
#A06632
Copper
160, 102, 50
28, 52, 41
0, 36, 69, 37
#2D2D2D
Mine Shaft
45, 45, 45
0, 0, 18
0, 0, 0, 82
#A5A5A5
Silver Chalice
165, 165, 165
0, 0, 65
0, 0, 0, 35
Rokaglim is an Arctic forest homestead in Roknäs, Sweden, in the historic Piteå region between forest and sea. Set along the Rokån, the brand draws on the area’s natural landscape and layered heritage, including Forest Sámi, Nordic and Finno-Ugric traditions, as well as stories of settlers, timber floating and life shaped by the river. Its name reflects two themes: “Rok,” connecting the place to Rokån, Roknäs and the idea of home, and “Glim,” evoking light, discovery and the unexpected.
Rokaglim presents a contemporary approach to hospitality, rooted in a sense of belonging and a desire to explore. It offers a place to experience the changing seasons, the quiet of the forest and the river, and the value of time, stillness and togetherness. The brand’s idea of luxury centers on genuine experiences rather than spectacle, such as waking to river mist, sharing a meal by the fire and finding space for reflection and conversation. Rokaglim invites guests to reconnect with nature and with one another.
Brand industry
Travel and Tourism
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How do I download the Rokaglim logo?
The Rokaglim logo comes in two versions: a white logo and an icon. Download as transparent PNG or JPEG.
What are Rokaglim's brand colors?
The Rokaglim color palette uses the hex codes #A06632, #2D2D2D and #A5A5A5.
The Rokaglim name, logos and brand assets are trademarks of Rokaglim and its affiliates. Brandfetch isn't affiliated with or endorsed by Rokaglim. Their use is subject to Rokaglim's brand guidelines.