Becoming a Romantic is a coaching brand led by essayist and romance coach Ivy Mazzola. It helps people pursue lasting romantic love by developing the mindset and practical skills to build, find, and sustain meaningful relationships. Its approach centers on “crystallization”: learning to notice and appreciate a beloved’s qualities, create meaning from everyday experiences, and keep romance alive through time and challenges.

The coaching framework is built around four trainable orientations: appreciating beauty, taking risks through vulnerability, making meaning, and embracing the desire that comes from distance and difference. Clients follow a five-step path: question limiting beliefs about love, become more romantic, identify the qualities that inspire connection, learn to attract and recognize a compatible partner, and maintain love through relationship repair.

Ivy offers an eight-week coaching package that includes weekly calls, unlimited text support between sessions, customized homework, and feedback. Work begins with a free discovery call, and the package includes a satisfaction guarantee.