RONI HELOU

RONI HELOU is a brand that embodies sustainability and local action, catering to a proactive generation. Our focus is on creating forward and androgynous ready-to-wear pieces while shedding light on important social and environmental issues. We are committed to upholding a system that values eco-responsibility and ethical practices.

At RONI HELOU, we source our materials from vintage and dead-stock collections found in old factories and shops across Lebanon. By repurposing these materials, we not only discover beautiful, high-quality fabrics, but also support our local Lebanese community by working with tailors and artisans from all over the country. In our efforts to promote self-sustainability, we have introduced plantable packaging as part of our brand identity.

We believe in Regenerative Sustainability, which goes beyond waste reduction and focuses on implementing positive change and giving back to the community. Upholding human and worker rights, as well as animal rights, is also paramount to our brand. We actively collaborate with likeminded local and international initiatives working towards these goals.

Established in 2017 by Lebanese fashion designer Roni Helou, our brand has received support from notable organizations such as Creative Space Beirut and Starch Foundation. We have showcased our collections at prestigious fashion events in London and Paris, and were honored with the first prize in Fashion Trust Arabia's annual ready-to-wear competition. As we expand our headquarters to Doha, Qatar, with the support of Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, we continue to make waves in the fashion industry.

RONI HELOU has been featured in renowned media outlets such as Vogue Arabia, Harper's Bazaar Arabia, and i-D. Subscribe to our newsletter and receive 10% off your first order to join the RONI HELOU movement