Room42 is a leading brand in Moscow that offers comprehensive analytics services for businesses. With over 200 analytical projects across various business sectors, Room42 specializes in building analytical systems, evaluating the effectiveness of marketing and products, and assessing contractors. They develop their own data processing solutions to make their work even more efficient.

Their services include setting up web and mobile analytics, collecting data from websites and mobile applications, and tracking user actions and interactions with forms, while also identifying errors effectively. Room42 also specializes in implementing cross-channel analytics to connect disparate data sources into a unified system, allowing for the evaluation of advertising campaigns at every stage of the business process. They also provide UX audits and optimization services to improve user experiences on websites and mobile applications, as well as conversion optimization to identify and solve problems in products through cohort analysis.

Room42 also conducts A/B testing to determine the impact of different page elements on conversion rates and visitor behavior. Additionally, they offer automation of reporting by building customized dashboards that track the effectiveness of advertising, KPI performance, and conversion paths. Their clients include Differture, a data management system that simplifies and streamlines data management, making it easier to transfer expenses from advertising accounts to analytics systems or collect raw data from websites and CRMs.

Room42 also facilitates integration with various platforms such as Google Analytics, Google BigQuery, Yandex. Direct, Facebook Ads, and AmoCRM. In summary, Room42 is a reliable partner that provides businesses with advanced analytics services, helping them maximize their profitability and improve overall performance