Rooted Friends is an online houseplant store focused on helping people bring greenery and natural beauty into their homes. The brand offers a curated selection of common, unique, and rare plants, backed by more than 30 years of experience selling houseplants online. Its assortment includes foliage and blooming plants, succulents, terrariums, hanging baskets, and exclusive varieties, with options in multiple pot sizes. Customers can also shop plant bundles and multipacks, gift ideas, dish gardens, ceramic and wooden pots, and sympathy plants.

Rooted Friends emphasizes plant quality and customer support: each plant is inspected and nurtured before shipping, and the team is available to help customers choose plants suited to their space and lifestyle. The website provides care instructions and articles with guidance on lighting and watering for varieties such as kalanchoe, anthurium, hoya, monstera, peperomia, and ferns. The store ships nationwide, offers a 30-day return policy, and provides free standard shipping on orders over $75. Its range and practical advice are intended to serve both new and experienced plant owners.