Root Genie is a gardening brand focused on making plant care and fertilizing easier. Its signature Root Genie Garden Fertilizer Applicator uses a patented tubular design with laser-cut holes to deliver water and nutrients directly to the root zone. The system is designed to support healthy soil and plant growth while helping reduce runoff, mess, and the need to carry heavy watering cans or sprayers. Gardeners can switch between fertilizing and watering, making it possible to care for plants with a simple “Squeeze and Feed” approach.

Root Genie offers applicators in different lengths, kits, fertilizer canisters, valves, and pistol-grip nozzles, alongside gardening tools such as a garden knife and an electronic four-in-one soil meter. Starter packs combine equipment for ongoing watering and fertilizing. The brand also provides guidance through articles and videos covering garden care and use of its system, including advice for roses and vegetable plants. Customers can shop online, access support and product information, and sign up for educational content and product updates.