ROOTS

ROOTS is a premium food and grocery retailer serving customers in Ho Chi Minh City through its online supermarket and stores. Its range brings together imported and domestic groceries, with thousands of selected products for everyday meals and household needs. Shoppers can browse fresh fruit, organic foods, pantry staples, snacks, beverages, dairy products, sauces, cooking ingredients, and household and personal-care goods. The catalogue includes products from international brands, alongside options such as organic oats, apple cider vinegar, yogurt, chocolate, and cleaning supplies.

ROOTS highlights fresh produce and carefully selected consumer goods, making it a convenient destination for a range of shopping needs. Customers can explore products by category or search for specific brands, and the website features promotions and limited-time sale offers. For local shoppers, the retailer advertises express delivery within one hour in Ho Chi Minh City. ROOTS also presents a Juice Bar, a blog, and information about the company, extending its offering beyond grocery shopping.