Roots 18

Roots 18 Sportsmanagement is a Swiss company founded by former professional ice hockey player André “Roots” Rötheli. Based in Winterthur, the business provides services focused on ice hockey, supporting players in developing their performance and navigating career-related challenges. Its offerings include video analysis, with feedback delivered on the ice or during meetings in coaching or team dressing rooms. The company also provides individual advice and support over a jointly agreed period, helping clients work toward getting the most from their abilities.

Rötheli brings extensive playing experience to this work. He recorded more than 900 top-division appearances, earned championship titles with Zug, Lugano and Bern, played in two Olympic Games, and represented Switzerland in 92 international matches. His professional career ended in 2007 after a final championship series with SC Bern. Known in Bern as “Mister Playoff,” he was remembered as a robust center with strong hands and a notable wrist shot. The brand’s “back to the roots” message reflects Rötheli’s return to hockey through specialist guidance and analysis.