Roovolution

Roovolution is a rooster-care and behavior education brand founded by Sara and Jacob Franklin. Its mission is to improve rooster care and training worldwide, challenge common perceptions of roosters, and offer lasting approaches to aggression. Drawing on thousands of hours of hands-on experience alongside in-depth research, the founders share guidance through the Roovolution website, YouTube channel, and podcast. Their resources are designed to help keepers build more harmonious, rewarding relationships with their birds, including roosters that present difficult behavior.

Roovolution also offers services focused on creating or repairing a loving relationship between keepers and their birds. Visitors can learn about the services, request a free consultation, or book online. The website includes educational videos on rooster aggression, behavior, and body language, as well as a news section and community forum. Its online store offers gear and essential items, including the eBook Through Their Eyes: A Revolutionary Guide to Rooster Care. Together, these offerings provide practical learning, consultation, and resources for people seeking compassionate strategies for rooster care.