ROSE Bikes

Rose Bikes is a cycling brand operated by Rose Bikes GmbH, focused on building bicycles and helping customers enjoy their riding experience. The company offers a broad selection of bikes, including gravel, road, mountain, urban and hybrid models, with options available online and through its stores and retail partners across Germany, Switzerland and other European markets. Its range also includes functional cycling apparel for adults and children, covering clothing, footwear, helmets, eyewear and protective gear, as well as triathlon and outdoor products.

Cyclists can shop for components such as brakes, wheels, drivetrains, tires, saddles and handlebars, alongside accessories including bike electronics, lighting, pumps, locks, bags, transport equipment, indoor trainers, tools and maintenance products. Rose also features its own apparel collections, promotions and products from numerous cycling brands. Beyond retail, the company provides customer support and contact services, operates stores, and shares cycling-related information through its magazine. It also participates in trade shows and events and provides information about its sustainability work, company, athletes and careers.