Rotoy is a brand that offers a customizable, subscription-based robot toy designed to engage children in the exciting world of robotics and programming. Through thrilling storytelling and mission solving, Rotoy provides a unique and educational experience for kids to learn the foundations of these fields. With the aim of bridging the knowledge gap in IT specialists, Rotoy fosters curiosity in programming and STEM subjects at an early age, inspiring and engaging children in a fun and age-appropriate manner. The brand is dedicated to empowering both girls and boys equally, ensuring that STEM skills are accessible to all children regardless of gender.

Rotoy offers a fun and educational play experience for children aged 9 to 11 years old. The pocket-sized robot is built on the micro:bit computer created by the BBC and features an engaging curriculum driven by storytelling. With Rotoy, children can learn block programming through Microsoft's free MakeCode site. The brand also provides a subscription plan that offers hours of compelling robotic and coding content. Rotoy aims to provide quality screen time for children while learning robotics and programming at home, offering a unique blend of captivating stories and exhilarating programming missions.

With a starter kit that includes a robot toy, a micro:bit computer, and all necessary instructions, Rotoy ensures that children have everything they need to embark on their coding journey. The brand also offers the option to unlock new chapters and missions, allowing for continued play and learning. Rotoy distinguishes itself from its competition by offering a comprehensive experience that combines local coding courses, subscription STEM boxes, and coding robots. By providing long-term engagement, personalized experiences, and guidance, Rotoy is committed to helping children develop a strong foundation in robotics and programming while learning from the comfort of their own homes.