Rött ehf. is an Icelandic retailer specialising in motorcycles, electric bikes, cycling and motorsport equipment. The company is the Icelandic distributor for Fantic Motor and operates both a physical shop and an online store, serving riders with products for off-road, road and everyday use. Its range includes Fantic motorcycles such as enduro, motocross, rally and Caballero models, along with electric mountain bikes, urban e-bikes, children’s electric bikes and scooters. Rött also offers Crussis electric bikes, including Avinox models, and carries cycling and motorcycle tyres from brands such as Plews Tyres.

Customers can shop for riding apparel, helmets, protective gear, footwear, eyewear, gloves, tools, lighting, oils, cleaning products and a wide selection of spare parts and accessories for bikes and motorcycles. The business provides parts support and workshop services, as well as online ordering and product delivery. Based in Kópavogur, Iceland, Rött presents its offering to enthusiasts drawn to cycling, motorcycling and outdoor adventure, with new products, special offers and pre-orders featured through its store and mailing list.