ROUNDMATE

ROUNDMATE, also known as Roundmate, is a golf fan-page brand that helps make golf more enjoyable through informative, approachable content. Its Instagram account shares tournament news, lesser-known golf stories, and selected facts in two posts each day. The brand also features “Seorin’s Golf Advice,” a series in which golf companion Han Seorin responds to golfers’ questions and explores practical challenges, such as why shots that work on the range may not work on the course. Episodes draw on ideas including the context interference effect and offer tips such as changing clubs and targets between shots and following a consistent pre-shot routine.

Alongside its editorial content, Roundmate provides online golf tools, including a golf commemorative certificate maker and a personal club-distance chart maker. Visitors can browse collections of posts, follow new episodes, or view recent Instagram content. The brand also welcomes proposals for partnerships, advertising and collaborations, golf news and story submissions, and questions for Seorin’s advice series.