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Hex Code
Color name
RGB
HSL
CMYK
#EF4036
Pomegranate
239, 64, 54
3, 85, 57
0, 73, 77, 6
#21234A
Port Gore
33, 35, 74
237, 38, 21
55, 53, 0, 71
#F075AD
Persian Pink
240, 117, 173
333, 80, 70
0, 51, 28, 6
Routine Wellness is a haircare brand born in Dallas, Texas, offering products designed to make everyday hair routines more enjoyable. Its range includes shampoos and conditioners, leave-in conditioner, hair oil and scalp serum, hydrating hair masks, volumizing dry shampoo, purple toning products, and hair growth vitamins. Customers can also shop travel-size and discovery sets, bundles, and products in scents such as Rose Hips, Coconut & Vanilla, Jasmine & Orange Blossom, Lavender & Cedar, and Cucumber.
The company says its products are made in the United States and Canada using ingredients sourced from around the world. Its formulas are clinically tested and made without parabens, sulfates, or phthalates; the brand also states that it does not test on animals. Routine Wellness offers free shipping on orders in the United States and says customers can return a first purchase within 30 days if they are unhappy. The website features customer reviews, FAQs, order tracking, and a refer-and-earn program, alongside its product and scent collections.
Brand industry
Lifestyle
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Year founded
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Company size
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Anti-thinning shampoo and conditioner
Hair-growth vitamins
Scalp oils and serums
Leave-in hair conditioners
Sulfate-free haircare
How do I download the Routine Wellness logo?
The Routine Wellness logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does Routine Wellness' branding look like?
The ROUTINE WELLNESS wordmark uses bold, widely spaced uppercase lettering, with “WELLNESS” set smaller beneath “ROUTINE” as a compact stacked lockup. Its clean, geometric lettering and dark navy typography sit alongside white packaging, bright coral-red product accents, and pale aqua highlights; product photography emphasizes bottles, ingredients, and hair-care routines, while layouts favor clear, spacious sections and prominent benefit-led headings.
What are Routine Wellness' brand colors?
The Routine Wellness color palette uses the hex codes #EF4036, #21234A and #F075AD.
The Routine Wellness name, logos and brand assets are trademarks of Routine Wellness and its affiliates. Brandfetch isn't affiliated with or endorsed by Routine Wellness. Their use is subject to Routine Wellness's brand guidelines.
