Roxy

Roxy is a renowned brand that designs, produces, and distributes an array of trendy clothing, accessories, and related products for young, adventurous individuals. With a strong boardriding heritage, Roxy represents a casual lifestyle that appeals to the youthful spirit. Founded in 1990 as a women's swimwear line, Roxy quickly gained popularity and expanded to include a sportswear line, denim collection, and key snowwear pieces.

The brand's authenticity as a women's line offered by a well-established surf brand made it an instant hit among both retailers and girls alike. Roxy's innovative and feminine women's board shorts became a huge trend, propelling women's surfing and the brand itself into the spotlight. The logo, a heart-shaped crest adapted from the iconic Quiksilver logo, symbolizes Roxy's fun, bold, athletic, daring, and classy spirit.

The influence of legendary surfer Lisa Andersen, who joined the Roxy team in 1994, played a vital role in shaping the brand's success. Under her guidance, the Roxy Boardrider's Team has become the most respected and accomplished pro team in women's surfing. Roxy's commitment to women's surfing led to the creation of the annual Quiksilver/Roxy Women's Pro Surfing event, which has become one of the most prestigious and thrilling ASP World Championship surf events.

The brand also sponsors various other competitions worldwide and supports young surfers through amateur surf contests. With its bold and stylish designs, Roxy continues to inspire individuals who embrace an active and free-spirited lifestyle. From swimwear and surfwear to snow and fitness apparel, Roxy offers a diverse range of products that embody the essence of youthful adventure