Lazada

**Lazada Group**

Founded in 2012, Lazada Group is a leading eCommerce platform in Southeast Asia, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. As a significant player in the region's digital retail landscape, Lazada connects millions of consumers with over 32,000 international and local brands through its extensive marketplace. In 2016, Lazada became a flagship of Alibaba Group, enhancing its technological capabilities and logistics infrastructure.

Lazada's core services include LazMall, a virtual mall offering guaranteed product authenticity and fast delivery; and the Lazada Marketplace, empowering retailers with access to a vast customer base and comprehensive support services. With an emphasis on secure payments and a seamless shopping experience, Lazada is committed to redefining retail through innovative solutions and real-time data analytics. Furthermore, its cross-border capabilities enable Southeast Asian brands to reach global markets, fostering an inclusive and dynamic shopping environment tailored to meet diverse consumer needs.