Real Pet Food Co is a pet nutrition company focused on making fresher food accessible to dogs and cats. Its approach centres on natural, less-processed meals and treats, made with real ingredients sourced from farms in Australia and New Zealand. The company uses gentle cooking techniques and describes its products as free from added artificial colours, flavours and preservatives, while including added vitamins, minerals and nutrients.

Its portfolio spans a wide range of pet food brands, including Fussy Cat, Nature’s Gift, Ivory Coat, Farmers Market, Billy + Margot, Trilogy, Stockman & Paddock, love’em, V.I.P., Jimbos, Purely Pets, Super Pets, Nature’s Goodness, Vet’s Best and Dr B’s BARF. Together, these brands offer natural, premium and ultra-premium nutrition, including chilled and raw options, as well as meals and treats.

Real Pet Food Co also serves professionals and supports people interested in careers in the pet food industry. Its broader mission is to help pets eat fresher and live better, while pursuing a cleaner, kinder and safer future.