RSA Group
@rsa.co.za
RSA Group is a South African based company, founded in 1984, that specialises in the sales and marketing of fresh fruit and vegetables on behalf of farmers in all marketing channels: markets, export, retail and direct. RSA Group has become a leader in its field by offering the sales edge in your marketing strategy that adds value to your business. We are passionate about fresh produce sales, and everything we do is rooted in our Farmer-First® philosophy.
RSA Group's Company Logos
RSA Group's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#72BF44
Sushi
114, 191, 68
98, 49, 51
40, 0, 64, 25
#DFDE6F
Chenin
223, 222, 111
59, 64, 65
0, 0, 50, 13
#820202
Maroon
130, 2, 2
0, 97, 26
0, 98, 98, 49
About RSA Group
RSA Group, founded by Mike Loutfie in 1984, is a leading market agency in South Africa. Over the years, it has evolved into a diverse group comprising Direct, Export, Retail, and Market Agency channels. In 2017, African Rainbow Capital (ARC), a black-owned and controlled investment company, invested in RSA Group, solidifying its position in the financial services industry.
The group further expanded its market presence by acquiring Freshworld (Pty) Ltd in 2018, enhancing its global reach and strengthening its market position. RSA Group is guided by its Farmer-First® Philosophy, which ensures a transparent and fair market price for farmers through a multi-channel network of professional salespeople. The group's mission is to maintain leadership in the fresh produce industry, and its vision is to provide a professional sales service to marketers of fresh produce.
With a commitment to values such as integrity, responsibility, and loyalty, RSA Group strives to deliver the highest standards of service and contribute proactively to the fresh produce marketing system. They offer a range of products and services, including market agents, producers, buyers, exports, retail solutions, and e-commerce options
Brand industry
Food and Drink
Company type
Privately Held
Year founded
1984
Company size
501-1000 employees
