The Reno-Sparks Convention & Visitors Authority (RSCVA), established in 1959, serves as a pivotal marketing organization dedicated to promoting convention and tourism business in Washoe County, Nevada. Unlike typical visitor bureaus, RSCVA owns and operates various facilities aimed at attracting out-of-town visitors, reinforcing its role as a public body mandated by the Nevada State Legislature. With a mission to enhance the appeal of the Reno Tahoe area as a premier outdoor and gaming destination, RSCVA focuses on attracting overnight visitors while fostering sustainable community growth.

Emphasizing collaboration, integrity, transparency, ambition, and a commitment to people, RSCVA embodies a culture that values diverse perspectives and experiences. The brand thrives in the striking contrast between the serene beauty of Lake Tahoe and the vibrant energy of Reno, positioning itself as a unique destination for exploration and adventure. Whether through event coordination, tourism marketing, or venue management, RSCVA is dedicated to enhancing the region's allure for visitors and residents alike