RSST

Red Squirrel Survival Trust (RSST) is a leading brand dedicated to protecting and ensuring the survival of red squirrels (Sciurus vulgaris). Known for their striking orange-red fur, red squirrels can exhibit various shades, ranging from wheaten to dark brown. These adorable creatures live for an average of three years but can thrive up to ten years in safe enclosures.

While they are often associated with conifer forests, red squirrels can also be found in mixed or broadleaf woodlands. RSST drives research and projects aimed at safeguarding red squirrel colonies, allowing them to flourish. The brand emphasizes the need to address the threats posed by competitive grey squirrels, which limit the red squirrel population to conifer forests.

RSST's efforts include fertility control research and publishing scientific papers to raise awareness. Red squirrels possess exceptional olfactory senses, enabling them to locate buried food and detect the quality of nuts without cracking them open. They demonstrate handedness, with some being left-handed and others right-handed.

To minimize the risk of predation and damage, squirrels create multiple dreys (nests) and abandon them if they are infested with fleas or waterlogged. These charismatic creatures reproduce between February and March as well as June and July, with pregnancies lasting around 38-39 days. On average, each litter consists of three kittens, born hairless and blind.

Unfortunately, mortality rates in their first year of life can reach as high as 50%. To support the conservation efforts of RSST and contribute towards the survival of red squirrels, individuals can make donations or leave a gift in their will. By staying connected with the brand, wildlife enthusiasts can stay informed about updates and opportunities to champion the red squirrel's natural woodland habitat