Rubbyoo is a craft-focused retail brand offering do-it-yourself kits and supplies for people interested in handmade projects. Its range centers on embroidery, punch needle, latch hook, crochet, cross-stitch, and sewing, with designs suited to beginners and experienced makers. Embroidery kits feature themes such as birds, flowers, landscapes, books, holidays, and decorative ornaments; the selection also includes pillow projects, beginner stitch-practice materials, and embroidery patterns.

Punch needle products span animal, botanical, seasonal, and scenic designs, while latch hook kits include rug and pillow projects. Rubbyoo also sells crochet kits and handmade crochet toys, sewing kits and supplies, and shaped embroidery ornament kits featuring designs such as rabbits, birds, hearts, and trees. Beyond project kits, the store lists apparel, home décor, wall hangings, holiday dolls and ornaments, gift bags, and greeting cards.

The website provides tutorials and practical embroidery guidance, including stitch basics, beginner tips, and answers to questions about needles and floss. Rubbyoo presents its products as creative projects and gift options, with free shipping on orders over $60