Rubena Tyres

Rubena Tyres is a European bicycle tyre brand with more than 100 years of innovation and experience. Driven by a passion for cycling, the company designs and manufactures tyres for riders and adventures across varied terrain and weather conditions. Its range covers mountain biking, road and gravel, e-bikes, city and trekking, and ice and snow, alongside specialist tyres for cargo bikes, mopeds, strollers, children’s bikes, and BMX or freestyle riding. Rubena also offers inner tubes in classic, lightweight, extreme, specialist, self-sealing, and TPU options.

The brand highlights performance, value, and practical technology, with products such as its e-Lite tyres designed for family cycling and use on both city routes and more challenging terrain. Customers can shop online, find tyres by type, and access product guidance, including a tyre size chart and support with selecting tyres and tubes. Rubena ships across the European Union and works with more than 45 distributors internationally.