Rubyx is a brand that equips companies with the expertise and technology to lend to small businesses with less effort and risk, ultimately changing the way micro, small, and medium enterprises (MSMEs) access credit. Their mission is to leverage data to address the challenges of lending to MSMEs in informal economies. By facilitating partnerships between digital platforms and financial institutions, Rubyx aims to reach as many entrepreneurs as possible in the developing world.

Founded with a desire to make a big difference, Rubyx takes a whole new approach to support entrepreneurs and small businesses. With a dynamic team of experts in microfinance, data science, behavioral economics, and human-centered design, Rubyx is always challenging the status quo and continuously learning. They prioritize fair opportunities for all, using their credit scoring engine to detect bias and ensure the most inclusive algorithms. Join Rubyx in their mission to provide data-driven MSME lending solutions to service providers in Africa and beyond.