Ruca

Ruca is a Chilean creative digital studio that helps startups and small and medium-sized businesses build brands, connect with audiences, and pursue growth. It brings creativity, technology, and strategy together to develop campaigns that address business challenges and create new opportunities. Its services include brand strategy and diagnosis, visual identity, personal branding, digital strategy, social media and community management, content creation, and web design and development. The studio also produces audiovisual content and brand experiences, including events, activations, and photos and videos created with AI.

Ruca follows a research-led process: it investigates audience behavior, develops a strategic plan aligned with client objectives, creates campaign assets and experiences, and measures results to inform future work. Its portfolio includes projects for Web3 communities and organizations, such as producing events for AsaDAO, designing materials for Ethereum Chile, delivering educational experiences for Campus on Chain, and organizing the Web3 Chile hackathon for Avalanche Team1.