RuDo Wealth is a brand that aims to help young investors build long-term wealth through a range of products and services. They offer Micro-saving, Automated investing, and Financial education to empower individuals financially. One of RuDo's key features is the ability to grow your spare change automatically with Roundup.

By linking your bank account to RuDo, everyday purchases can be transformed into investments. For example, with just AED 18. 50 in spare change from grocery or coffee expenses, you can invest AED 1.

50 towards your future. RuDo also offers the option to invest with Smarty Pants, a recurring investment feature that helps you establish a habit of investing on a daily, weekly, or monthly basis. They provide automatic portfolio rebalancing to maintain your desired allocation and alignment with your long-term goals, as well as automatic dividend reinvesting.

With RuDo's automated investing service, you can enjoy a customised portfolio backed by Nobel Prize-winning science. This allows you to stay unaffected by market fluctuations and build long-term wealth with low risks and high returns. RuDo offers different portfolio options based on your risk tolerance and investment preferences.

These include Portfolio Conservative, Portfolio Balanced, Portfolio Balanced+, Portfolio Growth, and Portfolio High Growth. Each portfolio has a specific expected gross return and investment duration, ranging from 2-10+ years. The brand emphasizes the power of compounding, encouraging investors to experience the magic of compounding with RuDo's calculator.

By inputting your initial deposit, contribution schedule, time horizon, and interest rate, you can get an estimate of how your investments could potentially grow over time. Apart from their investment services, RuDo also provides opportunities for investors to invest in what matters to them through Everyday Investing, ESG Investing (environmental, social, and governance factors), and Halal Investing (Shariah-compliant). To reward their users, RuDo offers a refer and earn program where existing users can refer new users and both parties receive AED 20 worth of RuDo credits.

The brand emphasizes their commitment to security and protection. RuDo ensures the safety of your account and information through bank-level security, SSL encryption, and compliance with local data protection regulations. Deposits of up to $500,000 are also protected by the Securities Investor Protection Corporation (SIPC).

Overall, RuDo Wealth provides young investors with a comprehensive platform to save, invest, and learn, making wealth-building effortless and accessible for everyone